Betty's List Departments

Signature Sponsors

Media Partners

Betty's List Columns

About Betty's List

Betty's List is an e-mail and online information service of Sullivan Communications, Inc., a full-service, lesbian-owned business based in San Francisco and located in The Castro neighborhood. Those wishing to subscribe or unsubscribe may do so at any time using the web site: http://www.bettyslist.com

Betty's List makes it easy to find out about important events, services and products for the Lesbian, Gay, Bisexual, Transgender (LGBT) community of the San Francisco Bay Area and beyond. Our messages have provided highly valued news and information to thousands of our list subscribers.

The Betty's List e-mail service was originally created in 1996 by Dr. Betty L. Sullivan as a means to announce activities and events to her personal contacts. As she became increasingly involved in the Bay Area’s LGBT community, Betty’s list evolved. Many who Betty met in a variety of contexts over the years requested information and to be added to the "Big List" maintained by Betty’s company, Sullivan Communications, Inc.

How Betty’s List Began -

Community friends and colleagues finally convinced Betty to change the name of the list and the service it provided to "Betty’s List." By 2005, Betty's List had become a primary vehicle for promotion of events and announcements of services offered by professionals and their businesses.

In January, 2003 the Betty’s List web site, www.bettyslist.com, was introduced. The number of visitors to the site has continued to grow exponentially as new features and content are added. The Betty’s List LGBT Community Business Directory was created with the original listings entered as a means to thank individuals and businesses that had provided support for Betty’s Birthday Party Benefiting the Lesbian Health Research Center @ UCSF held in 2003.

Services offered by Betty’s List have been selected by non-profit organizations, community groups, small businesses and individuals to help spread the word about educational, social, philanthropic events as well as services and products.

Who Are the Subscribers?

Betty’s List includes more than 8000 subscribers to the original "Big List," with a reach of 10,000-15,000 contacts per message. Additional specialized lists are also maintained, such as the Ladies Night List sponsored by MECCA, a popular San Francisco restaurant / bar. Additionally, Betty’s List provides the service of maintaining the e-mail list of a client. Betty’s List may also distribute announcements, e-newsletter and other messages as requested by a client. Specialized lists are maintained separately, however, and the lists are never merged or co-mingled.

List subscribers include gay, lesbian, bisexual and transgender contacts, as well as their non-gay family members, friends and colleagues. Business owners, civic leaders, media contacts and community activists also rely on Betty's List for information about the LGBT market and the news and events of interest to their customers, readers and viewers.

Subscribers to Betty's list are located in San Francisco and the surrounding counties of the East Bay (Alameda, Contra Costa), North Bay (Marin, Napa, Sonoma) and South Bay (San Mateo, Santa Clara, Santa Cruz). Subscribers also include those located in southern California and other states who have ties to the Bay Area. For additional demographic details, please see the Advertise With Us section accessed in the left menu of the Betty’s List web site.

Betty's List Web Site -

In January of 2003, Betty's List introduced its web site: www.bettyslist.com. New services and capabilities have been continually added, and others are now in the planning and development stages. You are welcome to explore with us possibilities for partnerships with your company, favorite organization or community group.

If you would like more information about Betty's List and how to participate as a member of our list, sponsor or business partner of our web site, please send an e-mail message to BettyS@bettyslist.com or call 415-503-1375.

Among those providing professional services to the Betty’s List web site are Kate Laws, Operations; John Herren, and Edward J. Brownson, Technology; Elizabeth Herren, Directory. Contributors of content to the site include the columnists whose articles are featured on the site. Suggestions of new content are welcome and encouraged.

Our Mission -

Betty’s List is a leading resource of information for the San Francisco Bay Area’s lesbian, gay, bisexual and transgender (LGBT) community.

Betty's List offers educational, cultural and informational features using the latest Internet technologies. As such, we continue the long-standing commitment to media education and to the tradition of teaching and learning both “about” and “with” all forms of media.

The overarching goal of Betty’s List as a resource for LGBT people is to assist members of our community who wish to gain access to the information they need to be in control of their own lives.

We Welcome Your Support for the Work of Betty’s List -

Projects and features of Betty’s List begin and end with three words in mind: Education, Excellence and Service.

Serving as the fiscal sponsor for selected programs developed by Betty’s List is Use The News Foundation, a non-profit 501(c)3 organization co-founded in 1998 by Dr. Sherrye D. Garrett, Dr. Edward F. DeRoche and Dr. Betty L. Sullivan.

Examples educational projects of Betty’s List include the unique “Use The News” feature included on the Betty's List homepage; the “Be Not Afraid” Resource Guide to Media & the Internet (forthcoming); and selected events conducted throughout the year.

Those who wish to support the work of Betty’s List are encouraged to do so by making a tax-deductible contribution. For more information, please contact Kate Laws, Use The News Foundation operations manager: Phone: 650-483-1926 or E-Mail: KateLawsNIE@aol.com.